I'm Lulu. I find, design, recycle, and craft solid gold jewelry for men, inspired by the ancient and antique realms. In New York City, immersed in the world of antiques, my passion became a vision: to create gold jewelry for men that isn’t just accessible, but deeply meaningful and enduringly valuable. One piece at a time.

This is a collection of rare one-of-a-kind vintage, antique, and ancient jewelry. Each piece is carefully designed or chosen for its design, craftsmanship, and historical significance. We also offer a select range of creations crafted from recycled gold. Every piece from GoldBoys is made of solid gold and has intrinsic value, thus doubling as an asset.

By hand-selecting vintage and antique pieces, and using recycled gold, we offer jewelry that's environmentally conscious. We avoid the pitfalls of modern jewelry production such as harmful mining, excessive resource use, or unethical labour conditions. This is the sustainable and ethical choice.